How to Showcase Your Unique Value

woman writing in front of a screen developing your own personal brand.jpg

Everyone has private branding, whether or not it’s one thing you’re deliberately creating or not. Building a private model may help you management your profession’s narrative. It may carry the fitting skilled alternatives to the doorstep (or DMs).

However, it could additionally really feel overwhelming and difficult to seek out your sense of course. Choosing the fitting platforms, deciding whether or not to create content material, and defining your audience may not be a part of your present talent set.

Not each skilled has to make reels or construct a YouTube channel. However, understanding why private branding is vital may help you navigate your profession in your phrases. It may allow you to develop your skilled community and stand out. 

Like knowledgeable popularity, everybody has a private model, whether or not you purposefully develop it or not. The key to branding your self successfully is studying to manage the way you talk your model. This might be achieved by constant and coherent digital advertising and marketing methods. 

A profitable private model speaks for you when you may’t communicate for your self. It builds your popularity, positions you in your space of experience, and affords help with job searching. It can also help you find your purpose and build confidence in your career path.

Who needs personal branding?

Having a personal branding strategy can be beneficial for anyone in the workforce. However, a reputable personal brand can be more important for professionals in industries where building rapport and trust determines their success. 

Here are a few examples of professionals who can greatly benefit from a consistent personal brand:

What sets great personal branding apart from unremarkable?

Because everyone has a personal brand, your focus should center on how to make your brand stand out from the crowd. It’s important to note that your audience might value different traits than other groups. This means your personal brand should always be geared toward those you’re trying to influence.

For example, the brand quality that millennials find most important is reliability. Millennials additionally worth innovation, intelligence, and authenticity

Traits of successful personal brands embrace:

7 steps for crafting a private branding technique that communicates your worth

Creating an efficient private model is less complicated stated than finished. Personal branding is a reflective course of the place you outline your skilled self and set goals. Additionally, you might also build a strategic plan to communicate and achieve career success.

Here are seven steps you can take to navigate the right path for your brand.

1. Define your personal brand vision

Every intentional personal brand starts with a brand vision. A great way to develop this vision is to create a personal brand statement

Think of this as an elevator pitch briefly describing who you are, your skills, and the value you offer. If you had to self-promote to a recruiter or client, this statement tells them why you stand out and leaves them wanting to know more.

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To develop your own personal brand statement, start by asking yourself the following questions:

  • What are my professional strengths and weaknesses? (Tip: you can use a personal SWOT analysis to help you uncover these.) 
  • How do I want to position myself? Do I want to be seen as a thought leader, freelancer for hire, or industry professional? 
  • What are my long-term and short-term career goals?
  • What’s my personal work philosophy? 
  • What personal values are important to me? 
  • What interests can I incorporate into my professional brand? 

Once you’re satisfied with your personal brand statement, try testing it at a networking event or placing it in the “summary” section of your resume. If you aren’t getting the response you’d like, try changing it up. You can reference professional bio examples to help you get started.

2. Understand who you’re trying to reach

As mentioned, the values of your specific audience might not be the same as someone else’s. That’s why it’s crucial to cater your personal branding to the connections you’re hoping to find.

Your demographic is usually your potential customers or followers. Oftentimes, you can categorize them by shared characteristics like the following:

  • Industry
  • Job title
  • Location
  • Age group
  • Income level
  • Gender identity

The more insight you have about your demographic, the easier it is to engage with them.

3. Focus on what makes you different

The best way to make your personal branding stand out is to prioritize the things that make you unique. Think of this as your value proposition.

To find out what makes you different, use the following steps:

  • Research who your competitors are based on location, services offered, or other factors
  • Type the name of a few competitors into a Google search to see what pops up about them
  • Type your own name or business into the search bar to see how your existing personal branding compares to theirs
  • Dive deep into common pain points for your customer base
  • Identify gaps between competitor messaging and your personal strengths that can help make your customers’ lives easier

For example, let’s say you’re a marketing consultant who is great at promoting podcasts. You notice that very few competitors are marketing this specific service. A good personal brand message could be “Your marketer for premium podcasts.” This still identifies you as a marketer but places special emphasis on your unique skill set, which may help you attract more clients.

If you wanted to take it a step further, you could also niche down by industry. You could specifically promote healthcare podcast marketing services or marketing services for individual podcasters. 

4. Choose the right channels

Part of knowing your audience is knowing where to reach them. For example, if you’re targeting the Gen Z population, you might want to prioritize building a presence on YouTube, Instagram, or TikTok. These are the top three social media platforms utilized by Gen Z users. If you’re making an attempt to achieve the Baby Boomer generation on social networks, you’d possible wish to prioritize Facebook over Instagram.

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Millennials are the most active age group on LinkedIn. So, in case you’re making an attempt to attach with millennials, you would possibly wish to focus extra on writing a great LinkedIn profile abstract or pitching your self by way of LinkedIn messages. You can reference LinkedIn networking message templates that can assist you get began.

Remember that you simply don’t should be on each platform out there. Make positive you’re on a number of strategically chosen digital areas that align together with your targets and viewers.

5. Build your on-line presence with content material

Once you’ve determined which channels are finest in your private branding and impression administration, create a content material technique. Focus on sharing instructional content material that your audience would possibly discover worthwhile.

For instance, in case you’re an unbiased recruiter, you could possibly submit content material on subjects equivalent to the way to discover a job you’re keen on or chronological resume ideas. This content material might naturally attract present job seekers who might then be matched together with your purchasers.

You might additionally create content material for others in your business. If you’re an entrepreneur, you could possibly share entrepreneur ideas. This may help set up your credibility and showcase you as a thought chief.

Remember that content material doesn’t at all times refer solely to written content material. You can get inventive with the next mediums, relying in your chosen communication channels:

  • Videos
  • Branded graphics
  • Webinars
  • An on-line course
  • A private web site
  • Social media profiles

6. Prioritize relationship-building

A big a part of private branding has to do together with your popularity. By offering high quality companies or merchandise, you may assist management your private model narrative, even once you’re not the one speaking. 

Getting referrals is nice in your skilled branding. Roughly 88% of consumers trust recommendations from family and friends over advertisements. Referrals can also lead to higher conversion and retention rates.

7. Stay constant

Consistency is the important thing to branding. This applies to people and companies. To construct model consciousness and recognition, it’s essential to keep an analogous model throughout your whole channels.

Some private branding elements that you may maintain constant embrace the next:

  • Your model voice/tone
  • Your visible persona, which suggests utilizing the identical coloration scheme, fonts, and design types
  • Your model values
  • Your content material posting schedule (for instance, posting daily or as soon as per week)
  • Content themes
  • Your brand and tagline

Maintaining private model consistency helps construct credibility, belief, and predictability in your clients. It may allow you to seem extra skilled and established.

Personal branding examples

If you’re not sure the place to begin with regards to creating your private model, you’re not alone. Here are three sturdy private model examples from professionals throughout completely different industries. Use these profiles as private branding ideas by brainstorming how one can form them to your wants.

Gary Vaynerchuk 

Serial entrepreneur Gary Vaynerchuk created an internet of linked private manufacturers to showcase his completely different areas of experience. These manufacturers are displayed prominently on the prime of his web site to assist audiences distinguish his completely different ventures:

  • His overarching “Gary Vaynerchuk” private model is centered on serving to to construct companies
  • His “GaryVee” model refers to his content material arm, which features a collection of exhibits involving skilled interviews known as “DailyVee,” “Ask GaryVee,” and “Tea with GaryVee”
  • His “VeeFriends” model focuses on his efforts to create a motion on the intersection of kindness and creativity
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These three private sub-brands rapidly inform his audiences what he does and values most. 

Bill Nye

Known for his love of science, bow ties, and tacky jokes, Bill Nye’s private model as “Bill Nye the Science Guy” comes throughout as somebody who’s captivated with elevating consciousness for the superb world of science. 

While his branding can contain him being goofy, he has constructed a profession as a trusted science skilled by his logical and visible method to instructing. His genuine enthusiasm for making scientific information extra accessible continuously shines by all his endeavors. 

Martha Stewart

Despite protecting so many various pursuits, Martha Stewart is ready to maintain her model constant by her subtle persona. She dives into cooking, designing, gardening, and extra home-based hobbies with the identical tone and useful how-tos.

Her content material output additionally stays massive and constant, which helps to maintain her private branding related as time passes.

Personal branding errors and the way to keep away from them

While a private model can take some time to construct, it may be destroyed rapidly. Be positive to keep away from these widespread private branding errors:

Take cost of your private branding to manage your narrative

Personal branding may help present the world who you might be and what you stand for. It can open doorways to new alternatives and ignite your profession development.

Working with a BetterUp Coach may help you perceive and articulate your private strengths and visions, that are basic to creating an impactful private model. Start chasing after your profession goals.

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