An Honest Review of 100% Pure Cosmetics

As a fan of pure/non-toxic skincare, I had been eyeing the 100% Pure model for some time. Then about 9 months in the past I lastly determined to provide their merchandise a attempt.

Some of them have been nice and others, not a lot.

In this assessment, I’m giving my trustworthy opinion of the model – together with the merchandise I’m nonetheless utilizing 9 months later – to be able to resolve for your self if this can be a model that you just’d prefer to attempt!

Let’s go!

Note: this submit comprises affiliate hyperlinks and I earn a fee (at no extra price to you) in the event you use them to make a purchase order.


As the identify suggests, 100% Pure is all about making merchandise which are all-natural.

Now, in case you didn’t know, the time period “pure” is unregulated and modifications from one model to a different!

So, how does 100% Pure outline pure? Here’s the assertion from their web site:

“An ingredient or components composed of plant, mineral, and/or marine vegetation that undergoes chemical modifications attributable to organic processes comparable to fermentation, distillation, and chilly processing.”


Put in easier phrases, the corporate goes on to say that their merchandise:

  • by no means include harsh or poisonous components.
  • use pigments from meals, particularly fruit, greens, tea, and cocoa. They mainstream colorants and heavy metallic dyes.
  • cruelty-free i.e. no animal testing.
  • plant-based, with zero components derived from animals.
  • try to be environmentally sustainable.


Noteworthy Ingredients

  • Black tea (for the darkish pigment!)
  • Vitamin E
  • Wheat protein
  • Oat protein
  • Provitamin B5
  • Honey beeswax

My Experience

I obtained this within the Black Tea shade and I really like the mascara for a number of causes:

  • The colour is an ideal jet black.
  • Not too thick.
  • Doesn’t clump in any respect.
  • The brush separates my lashes completely (to the purpose the place my boyfriend observed and commented).
  • It smells soooooo good! Compared to different mascaras which are stuffed with synthetics, this one has such a calming odor to it. That was a stunning shock.
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Also, I don’t expertise any type of smearing if I by chance contact my eyes.

One factor to notice although: it doesn’t wash off simply with cleaning soap and water. You might want to use a make-up remover – in my case, coconut oil – first after which wash your face to get every part clear.

👍🏽 Overall this can be a 8/10 and a product I’d purchase once more.


Noteworthy Ingredients

  • Matcha: Known for being wealthy in antioxidants, matcha is anti-inflammatory and helps fight free radicals.
  • Oat Milk: Oats have humectant properties that make them useful for hydrating the pores and skin, in addition to for soothing very delicate, delicate and irritated pores and skin. Often used to alleviate dryness

My Experience

Unfortunately, I didn’t have an awesome expertise with this masks as a result of it left a inexperienced tint on my pores and skin, irrespective of how a lot I rinsed.

I had to make use of cleaning soap a number of instances to take away it.

And sure, I did observe the directions precisely as said on the field.

This was stunning to me as a result of the product has nice evaluations and I’ve seen different folks on-line use matcha masks with out experiencing the problem that I did.

So, a part of me says there was one thing that simply went improper for me. It’s in all probability not the product. However, I didn’t really feel like experimenting – and being caught with inexperienced face once more! So, I made a decision to not preserve utilizing the product.

👎🏽 Overall, this can be a no-go primarily based on my private expertise with it (regardless of all of the constructive evaluations).


Key Features

  • A rose gold palette that comprises a highlighter, blush and three eye shadows
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Noteworthy Ingredients

  • Bamboo silica
  • Rice starch
  • Cocoa butter
  • Turmeric, carrots, espresso, pomegranates and lots of different meals!

My Experience

This palette is 100% a win for me!

The highlighter has an awesome shimmer to it and leaves my pores and skin glowing (like I’m standing within the solar on an ideal spring day).

When it involves the blush, it’s obtained simply the correct amount of rose tint to it and blends rather well onto the pores and skin

As for the eyeshadows, in addition they mix rather well onto the pores and skin and the three shades work rather well collectively.

👍🏽 This is a ten/10 for me and a eternally product!


Noteworthy Ingredients

  • Jojoba oil
  • Vitamin E
  • Marula oil
  • Shea butter
  • Cocoa butter

My Experience

I purchased this within the Dark Cacao shade, which is principally like a darkish brown.

For having all pure components, I’m amazed at how nicely this sticks to the pores and skin (undoubtedly want a make-up remover to eliminate it).

While the colours seems to be nice and lasts lengthy, I wrestle to use it. It doesn’t glide throughout my pores and skin the best way I’d like. Instead, there’s a number of friction and it tugs on the pores and skin.

👎🏽 Overall, I nonetheless use it now and again. But I gained’t be shopping for it once more.


Noteworthy Ingredients

  • Vitamin E from sunflowers
  • Various fruits together with: blackberry, pomegranate, cherry, peach and extra.

My Experience

I purchased this in Pink Caramel, which finally ends up trying like a nude shade on my pores and skin. I actually like the truth that it:

  • glides on simply.
  • doesn’t really feel sticky.
  • has a pleasant shimmer (with out that over-the-top moist look that different glosses have).
  • doesn’t have that robust chemical style that almost all different glosses have.
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One factor to notice: the web site all the time appear to be out-of-stock on all shades of the gloss. I needed to name considered one of their native shops in California and Seattle to seek out one which had merchandise in inventory that they may ship.

👍🏽 Overall, it’s a 8/10 for me (solely as a result of this shade ended up trying like nude on me…I hoped for extra colour). Will purchase once more in a special shade.


Overall, I’m actually joyful to have a model like 100% Pure in the marketplace as a result of I desire to have the cleanest make-up potential.

At lot of mainstream merchandise include carcinogens, endocrine disruptors and different dangerous components that I simply desire to keep away from (inside cause after all!).

I additionally don’t prefer to put on a ton of make-up. I simply need hints of colour whereas nonetheless permitting my pure pores and skin to return by. The rose gold palette and the mascara do the trick.

There is another product I need to attempt from this model: the Bamboo Blur Powder,

I did order it however the colour I obtained simply didn’t match my pores and skin. However, I might inform that if I might discover the suitable colour, it could work nice as an on a regular basis, gentle protection powder. Can’t wait to order one other shade!

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